Shopping Online Sustainably
One of the biggest conversations around sustainability (and definitely the one I find difficult to abide by in my own life) is when it comes to online shopping. The cheap costs and quick shipping of online retailers such as “shein” or “pretty little thing” or even more seemingly reputable brands like zara and h&m can be such easy options when shopping for new clothes or trying to find a last minute outfit - but what really is the cost? according to Synthetics Anonymous 2.0, companies like sheins rapid use of virgin polyester and large consumption of oil churns out the same amount of CO2 as approximately 180 coal-fired power plants As a result, the company leaves about 6.3 million tons of carbon dioxide a year this falls well above the numbers accepted by any company that values sustainability.
But it's not just shein, there has been a lot of controversy lately around companies that on the outside claim to be “higher end” but are coming from the very same factories, producing the same amount of carbon admissions as well known “fast fashion” brands such as shein. Looking at companies like “zara” and “mango” ethical retail reviews such as “good on you” and “goodguide” its clear that despite the higher price point, sustainability wise they have a similar poor rating.
So how do do you know if a company is sustainable?
1. Check the Retailer’s Sustainability Credentials
Look for Third-Party Certifications: Search the site footer or “About” page for recognized badges like B Corp, Fair Trade, Forest Stewardship Council (FSC), or LEED.
Read Their Sustainability Report: Genuine brands will publish an annual ESG or CSR report, with clear metrics (e.g., emission reductions, water savings, waste diverted).
Assess Supply-Chain Transparency: Ethical retailers often list their factory partners, audit results or sourcing policies online.
2. Red Flags to Watch For
Vague Claims: Buzzwords like “eco-friendly,” “green” or “ethical”—with no data or links to proof—often signal marketing spin.
No Impact Metrics: If you can’t find hard numbers (percent recycled content, carbon emissions per product), assume it’s not a priority.
Hidden Returns Policy: Excessive or overly restrictive return windows can lead to more waste (forced discards rather than returns).
Excessive “Fast” Options Only: If every product page pushes same-day or overnight delivery without a standard-speed choice, consolidation—and thus lower emissions—is impossible.
Opaque Packaging Practices: No info on packaging materials or take-back/recycling schemes usually means you’ll get single-use plastic and un‐recyclable void fill.
3. Integrate These Checks Into Your Routine
Before You Add to Cart: Scan for certifications and a sustainability page.
At Checkout: Pause to see if they offer slower shipping, consolidated pick-up or carbon-offset options.
After Purchase: Keep an eye on packaging—if it’s excessive or non-recyclable, let the retailer know
